Enhance your beauty
Top Permanent Makeup and Luxury Spa in Jacksonville, Florida
Welcome to Phi Beauty Spa
Experts in Skin, Brows & Permanent Makeup
Phi Beauty Spa is Jacksonville’s premier destination for permanent makeup, advanced skincare, and luxury wellness. We deliver customized, results-driven treatments that enhance your natural beauty and leave you feeling confident and refreshed.
Credentials You Can Trust:




permanent makeup
results that speak for themselves
Our ombré brows are designed to enhance your natural beauty with soft shading, precise mapping, and long-lasting definition. These results highlight the skill, care, and detail we bring to every client.


Luxury facials
Phi beauty membership
Becoming a member at Phi Beauty Spa means investing in your beauty consistently and being rewarded for it. Members enjoy exclusive pricing on services, priority booking, and special perks while earning monthly credits that can be used toward any treatment. Your credits add up over time, allowing you to save on facials, skincare, wellness services, and even permanent makeup. It’s the smartest way to maintain your glow year-round while working toward bigger beauty goals. Luxury, results, and savings all in one effortless plan.
COURSES
training courses
Our training courses are designed for future beauty professionals and artists ready to master their craft. From permanent makeup and brow mapping to threading, waxing & sugaring, and lash lifts, our hands-on course provides real-world skills, expert guidance, and industry-recognized certifications. All classes are led by fully licensed professionals committed to your success.
Popular SERVICES
What our clients say
More than 830 five-star reviews on Google, Fresha, Classpass, Groupon, Yelp+
I had the best experience at Phi Beauty Spa! I finally decided to wake up with perfect brows, and getting my ombré brows done by Genny was the best decision. She's super knowledgeable, made me feel comfortable, and explained everything clearly. I was nervous about pain, but it was minimal to none. Her aftercare instructions were easy to follow, and healing has been smooth. I'm 1 week post and already in love with my brows. They're healing so good! If you're thinking about it, book with Genny you won't regret it!

Amazing!! I booked the Scalp/Facial massage with Whole Body Light Touch + Scratching and it was exactly what I was looking for!! As someone who loves watching back scratching ASMR before bed, this was exactly that. I booked with Victoria H. she was so sweet and did such a great job. I will be coming back!!!

I had my lip blush done by Effi a couple of weeks ago, and I couldn't be happier with the results! The color has healed beautifully and looks so natural. Effi was incredibly professional, patient, and detail-oriented. She took the time to explain every step of the process thoroughly, which made me feel completely comfortable and confident before we began. The spa itself is spotless, relaxing, and very well-organized. You can tell they truly care about hygiene and the overall client experience. I felt well taken care of from start to finish, and even weeks later, I'm still in love with how my lips look. I highly recommend Effi and the entire team.

payment installments
glow now, pay later
We offer flexible payment plans so you can prioritize self-care without the upfront cost. Divide your service total into smaller payments and enjoy results right away.
- Up to 6 months
- Zero Interest
- Major Credit Cards
- No Credit Score Check
- No Hidden Fees
- Perfect for PMU
Meet Genny CRUZ
Master esthetician and permanent makeup artist
Genny Cruz is one of the founders of Phi Beauty Spa and a trusted expert in permanent makeup: Ombré brows, combo brows, nano, microblading, lash lifts and skincare. A licensed tattoo artist with PMU certifications, Esthetician license, Clarity Master training, and dermalogica expert.
Meet Effi
Master permanent makeup artist
Effi, one of the owners, is a Phibrows Master and permanent makeup artist specializing in brows, lips, eyeliner, and saline removal. She transforms beauty routines into effortless, confidence-boosting art. Her meticulous approach and artistic eye ensure every client leaves looking polished and feeling empowered.
Years in practice
Five Star Reviews
Clients Cared For
Professionalism & Love
NOT SURE WHICH PROCEDURE IS RIGHT FOR YOU?
Schedule a complimentary consultation with us to discuss your aesthetic needs.


